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Is it against PwC or professional standards?
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Does it feel right?
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Is it legal?
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Will it reflect negatively on you or PwC?
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Who else could be affected by this (others in PwC, clients, you, etc.)?
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Would you be embarrassed if others knew you took this course of action?
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Is there an alternative action that does not pose an ethical conflict?
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How would it look in the newspapers?
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What would a reasonable person think?
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Can you sleep at night?
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