Understanding the consumer in the new converged world*
More and more communications and media companies are pushing forward with their triple- and quadruple-play strategies. For consumers, the possibilities are endless—an unprecedented explosion of choices and new services where they can call the shots and have the power to influence others, the organisation, and the marketplace. For organisations providing content and distribution services, it is an increasingly complex marketplace. Capturing the potential requires a new marketing approach and a new mind-set. Customer focus may very well be the key differentiator in the months and years to come.
For this survey about the digital home, our first of a series of global Convergence monitor surveys, PricewaterhouseCoopers surveyed 8,000 of our employees in 17 countries. The report discusses some key findings, including what consumers are willing to pay for, how they access content, the importance of security and customer service.
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